In the few seconds that people spend on a first visit to your website, there’s one question that needs to be settled instantly. Who is this site for?
If there’s any doubt, they’ll be gone before they even discover your offer.
I see no reason to be subtle about this. If the main headline doesn’t explicitly designate the target audience, consider a superhead (small headline above the main one) that says: “Attention: Dentists / Dog Lovers / Orientalists…” or whoever your tribe may be.
Needless to say, the more narrowly focused the audience, the more attention this will capture. “Attention: Scottsdale Cosmetic Dentists” or “Attention: Young Whippet Lovers” will speak to a smaller audience but generate a far more interested response.
Take a look at your website now and ask: Is it INSTANTLY clear who this is for?