Might you learn something from how we present ourselves online? Here’s a video tour of the new Brandwithin site. The tour explains how we came up with our big-button home page concept, and what’s behind each of the pages we have created.
Perhaps the most useful point you’ll get is that there IS a strategy at work here! You’d be amazed how many business sites are thrown up with no real thought. It’s essential (and actually quite easy) to sketch out a strategy that defines why your site is there and what it should accomplish.
For the Brandwithin site, we’ve pulled together some of the best thinking out there in web-world, along with our own years of experience strategizing and building sites for clients. The complete tour is about 25 minutes long, but you’ll get a lot of juice from the first 5 minutes. Enjoy!
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