Online Buzz: How To Profit From Social Media By Exploding Your Personal and Business Brand Online
This 59-minute Maestro Month event recording will turn your social media world upside down. Be prepared to start getting results you never believed possible. Learn how to use MINIMUM time to earn MAXIMUM profits from your social media activities.
What You’ll Learn:
- How Social Media Impacts Sales Results
- Branding, Buying and The Bottom Line
- Why Most People Fail At Online Marketing — But You Needn’t
- The New Science of Micro-Branding
- How To Define, Locate and Dominate Your Online Tribe
- Creating “Niche Fame” With Social Media
- How to Synergize Your Personal and Business Brands
- Why Twitter Matters More Than You Thought
- The Hidden Money in Online Video (It’s Not Where You Think)
In case you missed the seminar during Maestro Month we have added the recording below. Don’t miss out on this timely education.
To download the audio recording directly to your iPod or favorite MP3 player, sign up on the left to Blaze Your Name Live
Link to Presentation Notes
Presentation Notes
Link to PDF of Presentation Notes
Presentation Notes (PDF)
Blaze Your Name
Blaze Your Name
There are exceptions to prove every rule, but in general you shouldn’t use social media to sell stuff. The function of blogs, social network sites, Twitter, etc. is to build your following and generate a positive predisposition that will translate into sales elsewhere.
But where is elsewhere?
Usually, it’s your website. That’s where you have the most permission to be overt with your sales message and insistent with your call to action. This means that when you’re crafting your social media strategy you need to relate it directly and systematically to your site.
Partly, this is a question of keyword management. You should be using the same underlying search terms to drive both your social media activity and your site copy. Partly it’s a question of creating the “trail of breadcrumbs” that leads from your social media outposts to your site. The trail of breadcrumbs simply means offering tidbits of value and exciting the appetite for more.
This isn’t rocket science, but once you get your head around it you’ll begin seeing your website and your social media world as an integrated whole. Your results will show you the benefit of that.
Technorati Tags: Blogging, Branding, Online Marketing, Online Sales, Social Media
In the few seconds that people spend on a first visit to your website, there’s one question that needs to be settled instantly. Who is this site for?
If there’s any doubt, they’ll be gone before they even discover your offer.
I see no reason to be subtle about this. If the main headline doesn’t explicitly designate the target audience, consider a superhead (small headline above the main one) that says: “Attention: Dentists / Dog Lovers / Orientalists…” or whoever your tribe may be.
Needless to say, the more narrowly focused the audience, the more attention this will capture. “Attention: Scottsdale Cosmetic Dentists” or “Attention: Young Whippet Lovers” will speak to a smaller audience but generate a far more interested response.
Take a look at your website now and ask: Is it INSTANTLY clear who this is for?
Technorati Tags: Bounce Rate, Branding, Traffic, Website Strategy
Might you learn something from how we present ourselves online? Here’s a video tour of the new Brandwithin site. The tour explains how we came up with our big-button home page concept, and what’s behind each of the pages we have created.
View the Site Tour here
Perhaps the most useful point you’ll get is that there IS a strategy at work here! You’d be amazed how many business sites are thrown up with no real thought. It’s essential (and actually quite easy) to sketch out a strategy that defines why your site is there and what it should accomplish.
For the Brandwithin site, we’ve pulled together some of the best thinking out there in web-world, along with our own years of experience strategizing and building sites for clients. The complete tour is about 25 minutes long, but you’ll get a lot of juice from the first 5 minutes. Enjoy!
Technorati Tags: Blogging, Brandwithin, Keywords, SEO, SMO, Web Design, Website Strategy
Big Idea:
The Internet remains the most underused, misunderstood and potentially lucrative marketing resource for any business. With the right tactics, you can find new clients in days.
Topics:
- How to immediately turn your site into a profit center
- The one characteristic your site must have to generate revenues
- The wrong (and common) use of your site that will derail your efforts
- The TWO primary goals your site must fulfill now
- Why it’s worth giving away more than you’d expect
Links for this BYN Live:
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Download: 29 Minutes to Grow your Business
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