• Fast Track Solutions
  • Strategic Toolkit
  • Learn For Free
  • Next Steps
Click for Growth

From the category archives:

Online Marketing

Pips — Ideas that germinate

A pip is your Personal Intellectual Property. It’s an idea you own (or adopt) and spread through the social media. ANY idea can be a pip: fun, serious, business, creative, political… The point is to attach the pip to your name, and then disseminate it. All good pips add kudos to your reputation. Your SuperPip [...]

Read More→

Hoops: What are you shooting for?

A hoop is a purpose or goal. Having a hoop gives direction to your social media activities, and adds substance to your online brand. Your Golden Hoop is the goal that defines your life as an individual or enterprise. Your hoops may or may not be made explicit. Either way, they underlie your online interactions.

Read More→

Precession

”…what humanity rated as side effects are nature’s main effects. I adopted the precessional side effects as my prime objective.” —R. Buckminster Fuller In nature, honeybees inadvertently cross-pollinate flowers while they are going about the business of gathering honey. For us, pollination is their true purpose; for them it’s a byproduct.This gives the clue to [...]

Read More→

Tribes: Which tribe is yours?

A tribe is a cluster of people that you wish to be known to. That cluster may be a formal community, an easily defined demographic, a subject-interest group, or any potential gathering of participants. Your online brand is more effective, the more focused it is on well-defined tribes.

Read More→

Personikas — Who are you?

Your personika is the persona you project into the online world. It is not a fictitious identity. It is a true picture of you (or your business) that is intentionally crafted to build your brand presence. The personika has several aspects, but the most important is your SuperPip (your “big idea”) and your Golden Hoop.

Read More→

Tents: Mobile Brand Presence

A brand tent is simply a presence you set up anywhere on the online world. It is different from a “brand house” because it is quick, mobile and probably temporary. A typical brand house would be a major company web site. A brand tent might be a page on Facebook or a video on YouTube. [...]

Read More→

Go Visit — Join the conversation

Go Visit is what makes social branding truly different from conventional branding. You travel around online and enter other people’s brand tents, sit down and share your pips. Comments on blogs, votes on YouTube, questions and answers on Linkedin, wall posts on Facebook are all examples of Go Visit.

Read More→

Monification — Cashing in the brand

Monification is any activity that turns your social branding activities into financial return. Beware, social media is ultra-sensitive to push marketing, so the best monification strategies have the character of a soft invitation, and with a clear doorway out of the social media site and into a well-defined business space.

Read More→

Sharing a Life of Knowledge with Passion

What could you say to your friends, your family, your co-workers or your clients – if you were running out of time? This inspiring video reveals an apparently new presentation genre – for university professors to give lectures as if it were their last! And here, one professor participant named Randy Pausch turns out to [...]

Read More→

Time to Get with The Program!

This remarkably simple presentation shows just how connections on the web are developing. Even though we are a few years down the RSS track – we’re still probably in the ‘early adopter’ phase.

Read More→

Next Entries →

New Version