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From the category archives:

Online Marketing

The Hidden Split on LinkedIn

The original culture of LinkedIn has a distinctly corporate atmosphere. There’s a lot in it about connecting with fellow workers, and even more about finding a job. The LinkedIn profile is often treated as a kind of standing resume — a mating call to headhunters. That’s all well and fine, but what about the serial [...]

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Recycling for Bloggers – The Sequel

We’ve had lots of positive feedback on the post about “recycling” your blog comments, by capturing them in a file for later use. The point is that every time you contribute to the online conversation, you are adding to your own inventory of knowledge-content. This can be stored and reused in multiple situations. Now here’s [...]

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If in doubt, narrow your focus…

I have spent a pleasurable Thanksgiving season in New York City. And as usual there is an overwhelming amount to do – almost to the point of confusion. What shall we do – where will we go, what is the best place to eat, shop, visit… Social media to the rescue. My friends and I [...]

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The leading edge: have you been blogged?

Jon Ward and I are attending Blog World Expo and Conference this week in Las Vegas. We’re expecting to have fun – and be in the deep end, looking at trends for the future. Funny how when you get familiar with a term, you just think everyone else knows about it. Beware the marketer’s curse [...]

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Recycling for Bloggers

If you’re taking a strategic approach to social media (and I trust you are!) are you keeping any record of your activities? You may be adding a post to your own blog, then a comment to someone else’s, then a contribution to a forum discussion… After a while, you will lose track of what you [...]

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How Pips Get Around

I’ve already confessed my inspiration for the “pip” concept — how seeds get distributed by our feathered friends. Well, thanks go to Shunt at the Brandwithin intern blog for this uplifting image which should at least help make the pip idea memorable.

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New Blogger’s Baby Steps

Blogging is the simplest and most powerful way to “join the conversation” in your particular online tribe. So how to begin? The best step is start commenting on other blogs. This will get you familiar with the blogosphere, and push you to “read actively” and thereby learn a lot about blog writing. Most blog posts [...]

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Go-Visit: Here’s A Great Tool To Help

The best way to enter the blogosphere is to start commenting on other people’s posts. There are other advantages, too. If you comment on sites that have a high page rank (many visitors) AND you are allowed to leave a link back to your web site, you will score lots of points with the search [...]

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It’s Safe To Dive In

Here’s an important follow up to my post, “Let’s Talk About Me!” If you’re just starting out in the world of blogging and commenting – ignore that post. Just do it. Get out there and, if that’s what comes easy, talk about yourself. Share what’s important to you and connect to your audience. Over time [...]

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“Let’s Talk About Me!” Not.

Let’s take a sharp-eyed look at personal branding. Yes, you are a brand. And yes, we want to see your name spreading through the world of social media. But does that mean every blog post and comment should turn into a Song of Myself? Sorry to tell you, but someone has to — so best [...]

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