Marketing

It seems the term ‘Web 2.0‘ is either enthusiastically advocated by consultants and web geeks – or is misunderstood as a mystery to be ignored. There’s nothing like jumping in and learning-by-doing. Here’s an action list – or, get a pat on the back for ‘Yes, I do that!’ Create a scoreboard to expand your [...]

I spent the weekend with two inspiring women who are on a mission to share their knowledge and experience with women around the world. Christine Harvey and Liz Uible are founders of the organization Women for Wealth. They have created a unique methodology that empowers women, tapping into their collective wisdom as they support each [...]

The fertile publishing field of marketing books has two recent additions that caught my eye – and provoked some serious thinking.The first, Chasing Cool, about standing out in today’s cluttered marketplace is a rigorous trawl through the market to distinguish what it takes to create an enduring brand as opposed to the fleeting buzz about [...]

I was fascinated to watch as the crowd grew larger around what seemed to be a simple ‘make-up-makeover’. Then I figured it out – the makeup artist was generously sharing his knowledge about how he was creating the ultimate dream – so all the women who watched and asked questions could understand how they could [...]