Online Buzz: How To Profit From Social Media By Exploding Your Personal and Business Brand Online
This 59-minute Maestro Month event recording will turn your social media world upside down. Be prepared to start getting results you never believed possible. Learn how to use MINIMUM time to earn MAXIMUM profits from your social media activities.
What You’ll Learn:
How Social Media Impacts Sales Results
Branding, Buying and The Bottom Line
Why Most People Fail At Online Marketing — But You Needn’t
The New Science of Micro-Branding
How To Define, Locate and Dominate Your Online Tribe
Creating “Niche Fame” With Social Media
How to Synergize Your Personal and Business Brands
Why Twitter Matters More Than You Thought
The Hidden Money in Online Video (It’s Not Where You Think)
In case you missed the seminar during Maestro Month we have added the recording below. Don’t miss out on this timely education.
To download the audio recording directly to your iPod or favorite MP3 player, sign up on the left to Blaze Your Name Live
Might you learn something from how we present ourselves online? Here’s a video tour of the new Brandwithin site. The tour explains how we came up with our big-button home page concept, and what’s behind each of the pages we have created.
Perhaps the most useful point you’ll get is that there IS a strategy at work here! You’d be amazed how many business sites are thrown up with no real thought. It’s essential (and actually quite easy) to sketch out a strategy that defines why your site is there and what it should accomplish.
For the Brandwithin site, we’ve pulled together some of the best thinking out there in web-world, along with our own years of experience strategizing and building sites for clients. The complete tour is about 25 minutes long, but you’ll get a lot of juice from the first 5 minutes. Enjoy!
Be known for your expertise – share your knowledge with your prospects the easy way. Let your audience consume it any time, any place, any device. Explore the ‘ease of podcasting’.
Topics:
What is knowledge marketing?
Sharing your expertise builds trust and reputation for potential customers
Deliver knowledge on the terms of your customers
An easy way to connect with your tribe
Share knowledge as an ongoing conversation
Beware the curse of assumption – assuming your customers know about what you do!
The basics of RSS – gives a ‘feed’ so anyone can ‘subscribe’ and get your updates automatically
Network with others via interviews
Remember – it is not about the tech – it can be simple. Focus on your content.
Use the hash tag #BYN on Twitter to share your thoughts
Follow us on Twitter:James Burgin and Jon Ward.
Leave a comment below or give us a call at 602 253 1678
It’s sometimes a challenge to imagine what the future will look like. But some people are already inventing the way we view it, play with it and share it.
We’ll all become knowledge marketers in one way or another. Sharing, collaborating, conversing, teaching and engaging in creative pursuits.
This video gives a taste of the future for our connected communications and knowledge sharing:
I’ve always been interested in what makes life easier.
Personal and career pursuits have had this life narrative evolve over the years. My first career move was industrial design, then taking up naturopathy, yoga, natural health and new age retailing. Branding and marketing connected all of these and became a new business Brandwithin. A more recent evolution of my story brings education, knowledge marketing and the puzzle of the Internet as a turbo-charged medium for connection and transformation. It’s a fun ride!
At the launch of Trump University in 2005, Brandwithin had the opportunity to work first hand with Donald Trump for Trump U’s first product – The Wealth Builder’s Blueprint. Filming for the video in Trump Tower revealed the power and presence of Trump himself. My colleague Jon Ward was the interviewer.
Now we see the timeless nature of well presented knowledge – with this video clip from The Wealth Builder’s Blueprint, Trump U’s VP of Marketing, Josef Katz has launched a new angle on their knowledge marketing – through YouTube. I doubt that video marketing will get fired any time soon!
The fast lane – and living in it is now the norm – at least when it comes to the Internet.There are so many metaphors for the speed of life these days, it’s hard to deny that so much of life accelerates around us. Years ago on my first visit to New York, coming from [...]
With the rise in popularity of video on the web, more and more people are consuming massive amounts of ‘content’. CNN Money article Dawn of the Web Potato reports that ‘web surfing’ is over – and that looking at content takes up 47% of the typical Internet user’s time online. What are the lessons for [...]
When Trump University was launched, the challenge was to give reality to a learning environment that was primarily designed to be online. Enter The Wealth Builder’s Blueprint, the first flagship product for Trump U – to share the stage with Donald Trump. This home study program has substantial ‘thud’ factor, plus the substance of a [...]
It’s good to be on the other side of a workshop experience, and two recent events I attended missed out on theming and opportunities to take participants into ‘another world’. Not the world of high-pressure sales, but one that builds on their heightened sense of what’s possible for themselves and their business. The above picture [...]
