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From the category archives:

Branding

Hoops: What are you shooting for?

A hoop is a purpose or goal. Having a hoop gives direction to your social media activities, and adds substance to your online brand. Your Golden Hoop is the goal that defines your life as an individual or enterprise. Your hoops may or may not be made explicit. Either way, they underlie your online interactions.

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Precession

”…what humanity rated as side effects are nature’s main effects. I adopted the precessional side effects as my prime objective.” —R. Buckminster Fuller In nature, honeybees inadvertently cross-pollinate flowers while they are going about the business of gathering honey. For us, pollination is their true purpose; for them it’s a byproduct.This gives the clue to [...]

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Tribes: Which tribe is yours?

A tribe is a cluster of people that you wish to be known to. That cluster may be a formal community, an easily defined demographic, a subject-interest group, or any potential gathering of participants. Your online brand is more effective, the more focused it is on well-defined tribes.

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Personikas — Who are you?

Your personika is the persona you project into the online world. It is not a fictitious identity. It is a true picture of you (or your business) that is intentionally crafted to build your brand presence. The personika has several aspects, but the most important is your SuperPip (your “big idea”) and your Golden Hoop.

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Tents: Mobile Brand Presence

A brand tent is simply a presence you set up anywhere on the online world. It is different from a “brand house” because it is quick, mobile and probably temporary. A typical brand house would be a major company web site. A brand tent might be a page on Facebook or a video on YouTube. [...]

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SwingTags — Brand identity clues

SwingTags are both public and hidden clues about who you are and what makes you tick.Just like you can find what you are looking for online – you can also make it easy for others to connect with you when you set your SwingTags to be seen and found. Leave SwingTags in comments on blogs, [...]

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Go Visit — Join the conversation

Go Visit is what makes social branding truly different from conventional branding. You travel around online and enter other people’s brand tents, sit down and share your pips. Comments on blogs, votes on YouTube, questions and answers on Linkedin, wall posts on Facebook are all examples of Go Visit.

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Facebook: Time To Get On Board

As Facebook embraces the white collar business world, the transition from the college-only network is dramatic. Social network researcher Jeremiah Owyang predicts in this Podtech video podcast that Facebook will overtake MySpace by 2009. Viral marketing in hyperdrive. What’s in it for knowledge marketers? For a start, a first hand experience of being part of [...]

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Monification — Cashing in the brand

Monification is any activity that turns your social branding activities into financial return. Beware, social media is ultra-sensitive to push marketing, so the best monification strategies have the character of a soft invitation, and with a clear doorway out of the social media site and into a well-defined business space.

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Sharing a Life of Knowledge with Passion

What could you say to your friends, your family, your co-workers or your clients – if you were running out of time? This inspiring video reveals an apparently new presentation genre – for university professors to give lectures as if it were their last! And here, one professor participant named Randy Pausch turns out to [...]

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