SwingTags are both public and hidden clues about who you are and what makes you tick.Just like you can find what you are looking for online – you can also make it easy for others to connect with you when you set your SwingTags to be seen and found. Leave SwingTags in comments on blogs, feedback on YouTube, questions and answers on Linkedin and wall posts on Facebook as you Go Visit.Embed your brand-focused SwingTags behind the scenes as well as up front.
SwingTags — Brand identity clues
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{ 7 comments… read them below or add one }
ok, this one I don’t get…
are they actual tags in the tags section of a blog?
or my own made up words like superpip, golden hoop etc…
should they be links?
plz explain!
thanx
V.
Yes, SwingTags can be the tags that are embedded behind blog posts and websites – AND more than that, your SwingTags are brand markers just like you see in the store on the branded fashion goods and products that you buy. Small brand stories and messages that leave an impression – just like your posts have been on this blog! Thanks.
Like Creating beauty in the desert one garden at a time? Or Happy Digging?
I think this one would lend itself well to an example in the description. I had the same question as the comment above.
After reading your reply, it totally makes sense.
Michelle
This concept of swing tags can be misused. I frequently read blogs and posts on the Internet that clearly are using the medium to tout a product. I always feel cheated. People come to a chat room, for instance, to share information, questions and ideas with other people of like interests. Then folks come and crash the party with their profit-driven remarks. It’s easy to see through the insincere, and their self-serving behavior is actually negative branding for them in the end.
On the other hand, you have people like this woman I’m thinking of who frequently answers questions of newbies about care/behavior/health of their pet rabbits in a chat room I belong to. For her, it’s all about helping people and bunnies. She gives SO much information! Actually saves lives. There are no personal plugs, but at the very bottom her signature includes her web address, and you see she has a bunny products store. I like this lady and will probably give her some business soon.
James Burgin is another example of a sincere person who shares volumes of truly useful information — for free. It makes me want to refer everyone to him. Not only because he’s so helpful, but because the things he explains to me show his brains and knowledge.
Maybe that’s a big part of why social branding works: if you really give your knowledge away for free sometimes, the people you give it to get to see what an expert you really are. It’s kind of like getting free candy samples in the store before you have to buy. Costs the store a bit to give out the free candy, but look at how many more sales they probably make in the end! When you KNOW you are going to like it, you buy more, as the risk is taken away.
Go, James Burgin and Jon Ward! Thanks for putting this website up about branding! More free information! I’ll always be your fan.
Re Jessi’s comments – there is another reason for “giving” in the sense that you mean i.e free information etc. If you keep on doing it you become an expert but at a subliminal level the person who is constantly receiving eventually feels obligated to give back.
In the “universe” as we all know – for every receiver there has to be a giver, the only thing we can’t control is the timing.
i Seriously think it dun work. i’ve tried for the past 1 yr for another website of mine but it’s seems to work. Now i’m gearing up again w another of my success stories w mywealthtreeofsuccess.com, sure see this will work out…;D Thanks